Silhouette Group on Facebook Sihouette Group on Twitter Silouette Group on Linkedin Silouette Group on Instagram

TEAM


Lori Hart

LORI HART

Managing Partner

Lori Hart is an award winning event planner with over 15 years experience. Prior to launching Silhouette Group she was the Director of Business Development for the Global Events Group where she positioned and facilitated global expansion, supervised business development and creative event practice, and consulted on brand positioning and strategy. Lori has run a multitude of events in different markets overseeing international product launches, experiential marketing campaigns, fashion shows, fundraising galas, external meetings and offsite corporate events. Lori has been the trusted advisor to clients such as, Taylor Swift, Mariah Carey, Boots USA, Delmonte, Elizabeth Arden, Nike, United Nations Association, Met Life, Continental Airlines, The Asia Society, Playboy International, Fitzpatrick Hotel Group etc. Her previous event programs have been recognized by the leaders in the event industry winning Corporate Event Magazines, Best Product Launch (Boots USA) and Best Media Event (Mariah Carey's "M" Fragrance Launch) and Best Marketing and PR Initiative at the ISES Big Apple Awards (Boots USA). Before joining the Global Events Group, she was a Partner and Director of Special Events for HP Events, a sports marketing and events company where her business partner was former New York Jet, Greg Buttle. At HP Events the focus was on sports related events and client entertainment producing anything from golf tournaments to black tie boxing matches. Prior to this Lori hosted the television show "Wedding Spectacular," which sparked her interest in events. The show, sponsored by Modern Bride, highlighted the top venues/vendors and wedding trends throughout the Metropolitan area. Through this work she developed an intimate understanding of the New York scene and what elements are necessary for a first class event. Lori is a member of The American Marketing Association and Women in Development. She served on the committee for Goal USA for 4 years providing on-site support for the annual gala as well as speech writing and coaching. Currently she is an active committee member for Self Help Africa. Lori currently resides in New York City and is proud to be part of a rare breed of a born and bred New Yorker

Melissa Spirito

MELISSA SPIRITO

Managing Partner

Melissa has over 9 years of marketing and events experience in Miami and New York City. Prior to launching Silhouette Group, Melissa produced Haleh Nematzadeh's spring fashion show, which launched New York City's Mercedes-Benz Fashion Week and was covered by Elle Magazine, Fox News, Lyra Magazine and many more. Melissa launched national marketing campaigns for restaurants including Tillman's, Mr. Jones, Cantina Latina and Permanent Brunch, securing press in the New York Times, Time Out NY, New York Magazine, FOX News, Bravo and many more. She also spearheaded a NYC-wide PR and Marketing campaign for Cirque Du Soleil, securing press in gossip magazines like People Magazine, causing the campaign to go viral. Prior to branching out on her own, Melissa joined forces with Gabrielle Bernstein Inc. as the Director of PR and Events. She spearheaded a press campaign and national sponsorships for The Pump Energy Food and www.HerFuture.com. She co-hosted a show called Stocks Today, which covered the stock market and was disseminated through Wall Street Media. The rest of her time was spent freelancing for Strategic Group's Events department, working on clients such as Absolut Vodka, T-Mobile, Samsung, Don Julio Tequila, Flip, Mercedes-Benz Hamptons Polo Classic, etc.. Melissa joined the MacDella Cooper Foundation, a 501c3 international charitable organization dedicated to providing orphans and abandoned children with an education and basic necessities. Melissa's work contributed to exceeding all fundraising projections, which assisted in the creation of MCF Academy, the first tuition free school in post-war Liberia. Before moving to Manhattan, Melissa worked as a publicist for Kreps De Maria, a boutique public relations firm based in Miami. She worked on accounts such as Trump, Intercontinental Hotel Group, JW Marriot, Mercedes-Benz, EWM and Bertram Yachts. In 2005 Melissa also worked as an on the scene reporter for Fox News 35 based in Orlando, Florida.